Snapchat is considered as a new direction in social media platforms, with its users, specifically Millennials, craving a more in - the - moment way of communicating and sharing through technology. With less importance on the accumulation of a current status involving the existence of permanent material, the app targets on the temporary nature of fleeting encounters. Building on this contrast by introducing as a first mobile company, Snapchat, in the middle of the revolution and the growing presence of cellular communication, did not have to make the change to mobile in the way other platforms of social media network had to do.
The founder himself explained Snapchat as a camera company. He also ordered past compared to other social media platforms like as Twitter and Facebook when he was asked that if the presidential race 2016 will be remembered as a Snapchat election and major candidates used the app to reach voters. However, the fast impacting mobile application moved to provide distinct publication, news content, media within its discover channel and with its complete style of presentation.
With Snapchat an identifiable and clear line was taken between user and brand content and user based sharing and messaging, once again determine the famous app from social media platforms, which typically have blurred and blended their wide range of content. Also, today Snapchat is also used to for marketing, particularly for those who target younger demographics. It is rare to find a successful organization that does not engage with other social media platforms. But one platform that is not viewed from a marketing view is Snapchat.